Three principles for a career that's unbreakable
It's a crazy moment out there - and we can't control any of it. The only thing we can control is what we do with our own time. So instead of cursing our fates, we took three actions today: choose the path that's right for you (not just what was hot yesterday), master AI but apply it wisely, and lean into relationships, which matter now more than ever.
Get Focused
Choose the path that's right for you today - not just what was hot yesterday. Start with your ikigai, then learn from the Brown alums already living it.
Demo: Kevin's ikigaiGet Balance
Master AI - but apply it wisely. Use it as a complement to get found by recruiters, never as a substitute for your own story.
Demo: Marli's makeoverGet Relationships
Relationships matter - now, more than ever. Get a referral at any organization in the world, even if you don't know a soul there today.
Demo: Arman's referralTap any step to jump to its copy-paste prompts.
Choose the path that's right for you today
Which major has the highest unemployment rate today?
A) Computer science - and Abdul called it right out of the gate: entry-level programming is exactly what AI does well, so companies outsource it or automate it. For 25 years coding was the scarcest skill in the labor market. Then ChatGPT showed up in the fall of 2022 and the scarcity flipped to the human skills we thought everyone had.
Good news for Kevin and every CS Bear: the data isn't the destruction of CS jobs, it's a specific hit on entry-level roles. Junior developers write basic code. Senior developers lead teams, inspire people and understand customers. Be the coder who can also do that.
See the original ikigai diagram - don't stumble from one random thing to the next. Start with who you are, then connect it to what the world needs.
Kevin's ikigai, live
A fifth-year CS master's student who's great at understanding problems, figuring out where things go wrong and asking the right questions - and who's lit up by learning how things work alongside incredible peers. Ten job titles came back, and #1 jumped out: product manager. Technical skills, teammates and customers - a lot of what motivates Kevin in one seat.
Then the trap we all fall into: chasing a role because it sounds sexy, without knowing if it's right for us. So we went to the alumni tool and found Renee, a Brown alum doing product at a startup in San Francisco - and turned her into Kevin's first expert interview. ๐ฅ
Find your path - and the Bear who's walked it
- Run Prompts 1 and 2 to turn your strengths and passions into ten specific job titles - the language recruiters actually hire in. (Yes, even with imposter syndrome. AI brings the gifts to the surface.)
- Open the Brown alumni tool on LinkedIn - 100,000 Brown alums, built by my team for exactly this crossroads - and search the role that intrigues you.
- Don't click Message, and don't pay $50 a month for Premium (Kevin's instinct was right). LinkedIn's dirty little secret: lots of users, very little usage. Renee checks that inbox maybe once a year.
- Her email? Ten times a day. Use Prompt 3 to crack the company's address format - AI is a very good email detective.
- Beat stranger danger: click Mutual connections and ask for a warm intro. The Brown alumni don't hate you - they just don't know you exist yet. Warm intros crush cold outreach every time.
- On the alum's profile, click the three dots > Save to PDF, then run Prompt 4 so the conversation is about you in the role, not just the role.
Works best in an AI you've been using for a while - it already knows you. No history yet? Tell it about yourself first.
You don't have to be a software developer just because you studied CS. Product management, solutions engineering, AI roles - the world is bigger than one title.
For Persona it came back in seconds: first name at withpersona.com. Now you're in the one inbox that actually gets read.
Kevin's questions were already juicy (day to day, why she stays, how AI has changed the role). This goes one step further: a dossier on what matters most for you.
Master AI - but apply it wisely
When BCG gave its consultants ChatGPT, how did they perform?
C) Both - George nailed it: it came down to how they used it. Consultants who used AI to brainstorm new ideas were dramatically more productive. Consultants who told AI "just do my job" actually got worse.
This is Econ 101. AI as a complement adds superpowers to what you already do. AI as a substitute replaces your human voice with a machine that doesn't know your customers as well as you do. You'll make this call a hundred times in your job search - here's how to make it right on your LinkedIn profile.
The holy trinity of recruiting, straight from the LinkedIn Recruiter screen - the $10,000-a-year tool every recruiter uses to find all the world's talent in one place.
Marli's makeover
Title: an urban education policy MA (econ undergrad at Warwick) aiming for education consulting - with a great photo, a great banner, and a headline that didn't say any of that. The headline is capped at 220 characters, so it's the hardest section to game and the one LinkedIn's algorithm trusts most. Changing careers and don't want to overclaim? Aspiring education consultant, Seeking education consulting roles, Exploring education consulting opportunities - all honest, all searchable.
Location: Marli's profile said Bermuda. Beautiful - but she's exploring more broadly. Open doors, don't close them: Open to Work lets you list up to 5 job titles and 5 locations (Bermuda, Providence, New York...) and get filtered in for all of them.
Skills: cross-functional collaboration, project management, strategic planning - Marli has done all of them. She just wasn't getting credit. And the section recruiters trust isn't Skills (anyone can dump keywords there), it's Experience: show the skill inside the work where you used it to drive real results.
Enter the LinkedIn gauntlet
- Go to Jobs on LinkedIn, pull up a role you want (Marli's was an education role - even one back in the UK counts), and grab the whole description, top to bottom.
- Run Prompt 1 to distill the ten keywords that actually matter. AI does this better than any human - that's AI as a complement.
- On your own profile, click the three dots > Save to PDF, then run Prompt 2 to see the truth inside the black box.
- If you've done it, get credit for it: add those keywords to your Experience section, in your own words. If you haven't, now you know what to build at Brown.
- Targeting two roles at once? Prompt 3 finds the Venn-diagram overlap so one profile speaks to both.
Individualized roadmaps, higher learning, standardized tests, and 40 other things - AI pushes the noise aside and hands you the signal.
We love to curse the AI for crushing our hopes and dreams. Nine times out of ten, the one cheating us is ourselves - the skills are real, the credit just isn't on the profile yet.
Jobs you think of as totally different usually draw from the same universal set of skills. Build your experience section from the overlap and you get the best of both worlds.
Turn on your AI's agentic / scheduled features for this one. Applying in the first 24 to 72 hours beats applying to a three-month-old posting every single time - recruiters are far more excited about candidates at that stage.
Relationships matter - now, more than ever
Three equally strong candidates, one interview slot. Who gets it?
C) The referral - every time. Morgan Mitchell took us straight back to Human Nature 101: a referred candidate is a known entity with someone vouching for them. Apply online and you're a stranger, and we humans have a lousy track record with strangers.
Back in 2016, referred candidates were about 10x more likely to be hired than online applicants. Morgan guessed the gap might be closing. My read in 2026: it's gone up, up, up - more online applications than ever, more of them AI-generated and hallucinated, trust in strangers at an all-time low, and fewer people brave enough to ask for a referral. Be one of the brave few and you have a 20x edge in one of the biggest decisions of your life.
Arman's referral, from scratch
A PRIME student (Innovation Management and Entrepreneurship, School of Engineering) who'd love to work at Google someday - and doesn't know anyone there. Perfect. As someone who got into Google by referral (two or three of them, to be safe), here's how we built one out of thin air.
Google's LinkedIn People tab is a directory of 300,000 Googlers more detailed than the one on Google's own servers. Filter for Brown and 2nd-degree and suddenly you're looking at your tribe - like Irina, a Gen AI product manager and proud Brown alum. Same place and same role don't make someone trust you. Same school does.
Then the hard road, which is the one that works: a warm intro through a mutual connection (Jyoti or Alicia), and a conversation that is not an elevator pitch. How do you know Alicia? How did you go from Brown to Google? What do you wish you'd known in my shoes? Alums learned it the hard way and love to pay it forward.
Get a referral at any organization in the world
- Find the company's page on LinkedIn (Google, the UN, an NGO - whatever lights you up) and open the People tab: the complete directory of everyone inside.
- Filter by school = Brown University, and by 2nd-degree connections. Now you're looking at insiders who are already your people.
- Don't message cold - Googlers' inboxes are overflowing. Click Mutual connections and ask for the intro. Every time you take the easy road you cut your odds; every time you take the hard road you multiply them.
- In the conversation, ask juicy questions and skip the pitch. Then, as she's heading to Sundar's all-hands, plant the seed with the ultimate question below.
- Because she brought up referrals, it's easy for her to say "send me your resume." Referral bonus for her, interview for you.
Deeply human, because she's traveled this exact road. Nine times out of ten the answer is "I got referred. Half the company got referred. Sundar got referred." And now she's the one who said it.
Same trick as Step 1 - because even Googlers check email far more than LinkedIn. But a mutual connection beats a cold email every time.
All 20 slides
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3 big bonuses - all free, Bears ๐
Courtesy of Caitlin, Komal and your Center for Master's Student Excellence. (Kevin, Marli and Arman: send me a message on LinkedIn - I'm the rare user who always answers - and your copy of the book heads straight to Providence.)
Connect with me
A question tomorrow morning, a year from now, or the two I didn't get to today? Send a request with a little note. Like Caitlin and Komal, I want to be in your corner of the ring.
Connect on LinkedInGet a free profile makeover
Just like the one we did with Marli - from the guy who led LinkedIn's education team. Straight from a LinkedIn insider.
Get my free makeoverCareerBot 3000
My own AI career concierge. Lead with your values (say, leaving the planet better than you found it, with time to enjoy it), add your strengths, and it maps the whole path: CMO at a B Corp in Boston, the Warby Parkers and Patagonias to target, the keywords to stand out, even how to find the Brown alums inside. Not just any role - the one that lets you do the best work of your life.
Meet CareerBot 3000"Your time is limited, so don't waste it living someone else's life."Steve Jobs
In the summer of 2011 I was a lucky kindergarten teacher from Brooklyn interning at Apple - and it turned out to be the last summer Steve Jobs ever worked there, and the last event he ever gave. As sick and frail as he was, the room gasped when he walked out, and he still powered through to his signature flourish: one more thing. Fifteen years later I can't end a session without one either. So don't come to Brown just for the degree, or even just for the job. Come out with a clear ikigai, a profile that gets you found, and a tribe of Bears who'll vouch for you - and go make your dent in the universe. ๐
So much love to Caitlin for hosting so beautifully, to Komal for making it all possible, and to Kevin, Marli and Arman for sharing so generously. Ever True - Go Bears! ๐คโค๏ธ